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Why Ocado Ads?

Because Your Brand Deserves an Unfair Advantage.

We are reimagining the future of Retail Media

  • Advertising should be an investment, not an expense.
  • Data should empower, not overwhelm.
  • Innovation thrives when testing is easy.
  • You know your brand; we provide the tools to make it shine.
  • We connect great brands with customers who’ll love them – over 2 million active Ocado customers, in fact.

How We Deliver Customer First Brand Growth

The Premium Ocado Ecosystem

Tap into a unique online environment where over 2 million active customers shop with purpose. They’re digitally savvy, seek quality, and are ready to discover your products.

Real First-Party Data, Real Insight

Access 100% purchase coverage from our active shoppers. This isn’t modelled data; it’s actual behaviour, offering unparalleled depth for precise targeting.

Closed-Loop Measurement, Perfected

See the direct line from ad exposure to purchase. We track campaigns from click to checkout, so you understand your performance.

Your True Partner in Growth

From our innovative NPD Lab for de-risking new launches to flexible self-serve and managed service options, we’re geared for your success.