Skip to main content

Ocado & Freshlock

Learnings for launch with the NPD Lab

Challenge

  • Barfoots have developed a revolutionary innovation that gently pasteurises fresh sweetcorn, providing a longer life of 40 days. In comparison fresh corn on the cob sold by Ocado only has 2-3 days of product life.
  • We want to see how the product lands with audiences before a national launch and take any learnings on early to implement them to further drive sales.

Solution

Utilise Ocado’s NPD Lab to simulate a product launch, learning about media placements, customer search activity, promotions and shopper behaviour to better inform a wider launch strategy.

Results

  • Freshlock repeat rate of 19% (+58% vs benchmark).
  • Average Customer Spend +34% vs benchmark.
  • 117% Over Index in Quality conscious shoppers (less price sensitive shoppers who won’t compromise on quality).