Meet the Ocado Shopper:
Discerning, Engaged, and Ready to Discover Your Brand.
Dive into an audience of over 2 million customers who value quality and are looking for their next favourite product.
Ever wondered who’s adding your products to their basket? At Ocado, it’s a community of discerning shoppers who appreciate quality, convenience, and a wide range of choices. We don’t just offer access to customers; we offer connections with individuals who have significant spending power and a clear intent to purchase. Let’s introduce you.
How We Deliver Customer First Brand Growth
2M+
Active customers
£120+
Average basket size
500k+
Orders per week
100%
Purchase coverage
268
Products viewed per order
14%
Online market share
16M+
Unique monthly visits
How We Deliver Customer First Brand Growth
It’s not just about how many; it’s about how they shop. Our audience is digitally savvy, plans their meals, explores new products, and isn’t afraid to treat themselves. They are:
- Quality Seekers: Drawn to premium and niche brands.
- Planners & Explorers: Many add to their baskets throughout the week, open to inspiration from our +14M average monthly sessions.
- Loyal & Engaged: They make frequent trips.
- Segmentable: From Fresh Cooks to Family Convenience, we can help you reach specific lifestyles and preferences with our Retail Audiences for Activation.
