Your Brand, Brilliantly Placed.
Solutions Built for Growth.

From on-site impact to off-site amplification, discover how Ocado Ads connects you with the UK’s most valuable grocery shoppers.

Ready to grow your Brand with over 2 million Ocado customers? You’re in the right place. Ocado Ads offers a versatile suite of advertising solutions designed to meet your objectives, whether you’re launching something new, aiming to boost sales, or building lasting brand affinity. Let’s find the perfect fit for you.

Our Advertising Solutions

1. Own the Digital Shelf with Prime On-Site Visibility

Be unmissable when it matters most as they shop Ocado.com!
What you can do: Sponsored Products, Display Ads & Banners, Coupons, Trade Events and Sampling.
Why it works: Drive instant sales, influence decisions at the point of purchase, and target based on shopping behaviours.

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2. Amplify Your Reach and go Beyond the Ocado Basket

Take the power of Ocado’s audience and meet them wherever they are online.
What you can do: Off-Site Audience Extension (Paid Social, Connected TV/Streaming, Open Web Display) with Custom Audience Segments.
Why it works: Build powerful brand awareness, re-engage past buyers, and find new fans using our rich first-party data.

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3. Innovate & Understand leveraging our Test Kitchen for Success

Launch smarter, learn faster, and de-risk your next big idea.
What you can do: The NPD Lab (simulate launches and A/B test your merchandising).
Why it works: Test with real shoppers, gain actionable insights for development, and make data-driven decisions with confidence.

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4. Empower Your Team with either control or collaboration

Your campaigns, your way – with all the support you need.
What you can do: We have a range of self serve capabilities, including Media Agency integrations and within your existing media tooling.
Why it works: Get the flexibility you want, the control you need, and expert support when it counts.

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